Breast cancer awareness is about information, not a color

October 30, 2013

In recent years, the colors of October seem to have changed from red, orange, and gold to pink, pink and more pink. I have always loved pink, well before becoming a breast cancer surgeon, but like many of us, I find the pink of October overwhelming, especially at this point in the month.

I appreciate and endorse the continued focus on breast cancer, but often the important information is drowned out by the rah-rah-rah of the awareness campaigns. Many women (and men) are “aware” of breast cancer, but never truly become aware of what it really is, what it really means, until they find themselves dealing with the cold terror of a palpable mass or a call-back after mammogram. They need information, not just pink blenders. 

Breast cancer is the most common cancer in women in the US, affecting 1 in 8 women in their lifetime. Breast cancer usually involves cells that line the milk ducts or lobules which then undergo mutations that escape the body’s usual self-prot...