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Richard Sherman’s cancer ‘rant’ goes viral, tops 100,000 views

One week ago today, we posted a YouTube video of Seattle Seahawks star Richard Sherman sounding off on cancer as part of the Swedish Cancer institute’s campaign o spread the word about the launch of its new Personalized Medicine Program.


We had no idea the video would quickly go viral. This morning, the video topped 100,000 views on YouTube.
Not only has the video struck a chord with so many viewers who can relate to the need for a better approach to fighting cancer, it has also grabbed the attention of the media. Here is just a sampling of all the news outlets that have posted, covered or shared it on social media:
 
Thanks to Richard Sherman and everyone for helping to spread the word about extraordinary care and extraordinary caring at Swedish Cancer Institute.

The Swedish Cancer Institute Launches Personalized Medicine Program

Richard Sherman, Swedish donors support new program that combines genomic medicine, supportive care


News Release
 
FOR IMMEDIATE RELEASE                                                           
 

Contacts: Clay Holtzman, Swedish, 206-386-2748, clay.holtzman@swedish.org


SEATTLE — April 28, 2014 — The Swedish Cancer Institute (SCI) today announced its new Personalized Medicine Program that combines advanced medical treatments based on the unique, molecular signature of a patient’s cancer with supportive care that is designed to serve each individual’s physical and emotional health.
 
“Patients diagnosed with cancer often find themselves having to choose between advanced treatment programs typically associated with academic or research centers, and the patient-centered care they expect from their community hospital,” said SCI Executive Director Thomas Brown, M.D. “The Swedish Cancer Institute has a long history of extraordinary care, and with the addition of genomic medicine, we are continuing our legacy of giving patients the best of both worlds, now through our Personalized Medicine Program.”
 
Each patient is unique at the cellular level, so understanding the molecular fingerprint of an individual’s cancer helps guide treatment decisions. Combined with the comprehensive social services available to address the complex needs of patients and their families, SCI is striving to provide the most comprehensive, best-practice approach to treating cancer.
 

To kick-off the Personalized Medicine Program, SCI is launching a public awareness campaign that includes informative content on SwedishCancerInstitute.org as well as television spots, the first of which features Seattle Seahawks All-Pro Cornerback Richard Sherman. The video is available for viewing here.

 
“When I was asked to support the Swedish Cancer Institute’s Personalized Medicine Program, I realized I had a new opportunity to continue my passion for supporting the Seattle community,” said Sherman, who was recently named one of the 2014’s 100 Most Influential People in the World by TIME. “I’m honored to be a part of the innovative work the Swedish Cancer Institute is doing on behalf of patients and families across our region.”
 

Naren Balasubramaniam New Swedish Chief Human Resources Officer

Swedish Health Services is proud to announce that Naren Balasubramaniam will serve as its new Chief Human Resources Officer. In his role with Swedish, Naren will have accountability for the Swedish HR function and will oversee the Swedish HR team and will also lead the change management and people engagement strategies at Swedish facilities. His first day was April 21.

Swedish, Country Doctor Partnership Profiled by Seattle Times

Seattle Times health care reporter Carol Ostrom recently profiled the innovative partnership between Swedish/Cherry Hill hospital and Country Doctor Community Health Centers. The partnership created an after-hours clinic located adjacent to the Swedish Emergency Department that is designed to provide a convenient point of care for patients, as well as to reduce the number of unnecessary visits to the Swedish Cherry Hill ED.


Read the full story online in the Seattle Times.

Anthony Armada named Top 25 Minority Healthcare Executive

Swedish Chief Executive Anthony A. Armada was named this week as one of the nation’s Top 25 Minority Executives in Healthcare by Modern Healthcare, a news magazine and website serving the healthcare industry. Armada joined Swedish in November. He was previously named to the Top 25 list in 2008 and in 2010.

Guest Column: Select the Right Cancer Treatment

In the second of his three-part Seattle Times guest column series, Swedish Cancer Institute Medical Director for Naturopathic Services Dan Labriola, N. D., guides readers through their options when selecting a cancer treatment approach. In the column, Dr. Labriola examines how patients can weigh the benefits and risks of multiple treatment options, approved therapies vs. clinical trials, how to seek a second opinion and what to do if it is different from your initial evaluation. In his final installment set for next Sunday, Dr. Labriola will discuss survivorship, including complementary and alternative medicine strategies.

Living our legacy

I officially joined Swedish as chief executive in November 2013. One of the many things that drew me to Swedish was its powerful legacy of innovation, care quality, and its focus on serving every member of our communities, regardless of their ability to pay.
 
Today, this legacy lives on through our team of dedicated caregivers, our leadership and our community partners. We challenge ourselves to think beyond the status quo to find the best outcomes for our patients.
 
It is an incredibly exciting time here at Swedish. During a period of unprecedented changes in the health care industry, I am proud to tell you that Swedish is stronger now than ever. Just a few years ago, our institution was stabilizing following significant financial challenges. Today, we are strongly positioned to continue delivering high quality, accessible care to the communities of Western Washington.
 
One of our most effective strategies for improving the health and well-being of those we serve is our affiliation with Providence Health & Services. I continue to hear questions about how the affiliation benefits Swedish and I want to provide you with specific examples of how the affiliation has strengthened our ability to serve more people across our communities, regardless of their ability to pay.

Last year, we:
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