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Ballard News Tribune covers the Swedish Cancer Institute’s Personalized Medicine Program

The Swedish Cancer Institute Executive Director Thomas Brown, M.D., recently spoke with the Ballard News Tribune about the launch of SCI’s Personalized Medicine Program and what it means for patients in the local community.

Read the Ballard News Tribune story with Dr. Brown here.

Richard Sherman’s cancer ‘rant’ goes viral, tops 100,000 views

One week ago today, we posted a YouTube video of Seattle Seahawks star Richard Sherman sounding off on cancer as part of the Swedish Cancer institute’s campaign o spread the word about the launch of its new Personalized Medicine Program.


We had no idea the video would quickly go viral. This morning, the video topped 100,000 views on YouTube.
Not only has the video struck a chord with so many viewers who can relate to the need for a better approach to fighting cancer, it has also grabbed the attention of the media. Here is just a sampling of all the news outlets that have posted, covered or shared it on social media:
 
Thanks to Richard Sherman and everyone for helping to spread the word about extraordinary care and extraordinary caring at Swedish Cancer Institute.

The Swedish Cancer Institute Launches Personalized Medicine Program

Richard Sherman, Swedish donors support new program that combines genomic medicine, supportive care


News Release
 
FOR IMMEDIATE RELEASE                                                           
 

Contacts: Clay Holtzman, Swedish, 206-386-2748, clay.holtzman@swedish.org


SEATTLE — April 28, 2014 — The Swedish Cancer Institute (SCI) today announced its new Personalized Medicine Program that combines advanced medical treatments based on the unique, molecular signature of a patient’s cancer with supportive care that is designed to serve each individual’s physical and emotional health.
 
“Patients diagnosed with cancer often find themselves having to choose between advanced treatment programs typically associated with academic or research centers, and the patient-centered care they expect from their community hospital,” said SCI Executive Director Thomas Brown, M.D. “The Swedish Cancer Institute has a long history of extraordinary care, and with the addition of genomic medicine, we are continuing our legacy of giving patients the best of both worlds, now through our Personalized Medicine Program.”
 
Each patient is unique at the cellular level, so understanding the molecular fingerprint of an individual’s cancer helps guide treatment decisions. Combined with the comprehensive social services available to address the complex needs of patients and their families, SCI is striving to provide the most comprehensive, best-practice approach to treating cancer.
 

To kick-off the Personalized Medicine Program, SCI is launching a public awareness campaign that includes informative content on SwedishCancerInstitute.org as well as television spots, the first of which features Seattle Seahawks All-Pro Cornerback Richard Sherman. The video is available for viewing here.

 
“When I was asked to support the Swedish Cancer Institute’s Personalized Medicine Program, I realized I had a new opportunity to continue my passion for supporting the Seattle community,” said Sherman, who was recently named one of the 2014’s 100 Most Influential People in the World by TIME. “I’m honored to be a part of the innovative work the Swedish Cancer Institute is doing on behalf of patients and families across our region.”
 

Guest Column: Select the Right Cancer Treatment

In the second of his three-part Seattle Times guest column series, Swedish Cancer Institute Medical Director for Naturopathic Services Dan Labriola, N. D., guides readers through their options when selecting a cancer treatment approach. In the column, Dr. Labriola examines how patients can weigh the benefits and risks of multiple treatment options, approved therapies vs. clinical trials, how to seek a second opinion and what to do if it is different from your initial evaluation. In his final installment set for next Sunday, Dr. Labriola will discuss survivorship, including complementary and alternative medicine strategies.

The Race Continues…19th Annual SummeRun & Walk Raises $558,000 for Ovarian Cancer Research

SEATTLE — August 12, 2013 — More than 3,500 enthusiastic patients, survivors and supporters gathered in Seattle last month to participate in the 19th annual Swedish presents SummeRun & Walk for ovarian cancer. Thanks to energized and proactive participants, this year’s event raised more than $558,000 in support of ovarian cancer research.


The SummeRun & Walk celebrates and remembers the lives of those who have been impacted by ovarian cancer. It is the Northwest’s largest community event to raise awareness and vital funds for ovarian cancer. Since its inception, the SummeRun has raised more than $6 million for medical research into the treatment, early detection, and prevention of this disease.

Greg Foltz, M.D. – A legacy to remember

SEATTLE, July 3, 2013 – Greg Foltz, M.D., director of the Ben & Catherine Ivy Center for Advanced Brain Tumor Treatment at the Swedish Neuroscience Institute (Ivy Center), passed away from Stage IV pancreatic cancer on Thursday, June 27. Dr. Foltz, who was 50 years old, spent the last 20 years as a pioneer and champion for advancing brain cancer research in the hope of one day finding a cure.

Swedish Celebrates Dr. Saul Rivkin’s Long, Impressive Career as a Devoted, Accomplished Medical Oncologist and Researcher in Fight Against Ovarian Cancer



SEATTLE, June 6, 2013 – Swedish Cancer Institute (SCI) announced today that Saul Rivkin, M.D., medical oncologist, as well as founder and board chair of the Marsha Rivkin Center for Ovarian Cancer Research, will retire from his clinical practice at SCI on July 1, 2013. The highly respected and revered physician, who is 77 years old and has five daughters and seven grandchildren, Dr. Rivkin is best known for his committed, tenacious approach to fighting cancer and the personal connection he has established with the thousands of patients he has cared for over the years.

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