GE Chairman and CEO, Plus 41 Other National Health-Care Experts, to Gather in Seattle Oct. 11-12;

GE Chairman and CEO, Plus 41 Other National Health-Care Experts, to Gather in Seattle Oct. 11-12;

SEATTLE – Sept. 23, 2010 – Insurance reform alone won’t solve the nation’s health-care crisis. Real solutions will also require dramatically changing the way health care is delivered. Fortunately, individual communities throughout the country are piloting new and innovative ways to improve the way health care is delivered at the local level, from providing more health care in the home to using technology to remotely consult and even treat patients in rural areas. As a result, they’re reducing the cost of health care in their community while also improving quality and increasing access.

To help providers, business leaders and policy makers from different parts of the country learn more about what local communities are doing, Swedish is hosting a national symposium in Seattle Oct. 11-12 titled ‘Innovation in the Age of Reform.’ The line-up features more than 40 speakers, including:

  • Jeffrey Immelt, GE Chairman and CEO
  • Anthony Rodgers, CMS Deputy Administrator Center for Strategic Planning and Innovation
  • Paul Speranza, U.S. Chamber of Commerce Senior Councilor and Vice Chair of Wegmans Food Markets
  • Bill Foege, M.D., Gates Foundation Senior Fellow, Global Health Program
  • Barbara Spurrier, Mayo Clinic Center for Innovation Administrative Director
  • Bruce Leff, M.D, Johns Hopkins School of Medicine Associate Professor
  • Plus dozens more

Swedish has organized this event as part of its centennial year. Founded in 1910, Swedish is celebrating 100 years of serving Greater Seattle as a local nonprofit health-care provider. “Instead of throwing a big party to celebrate our centennial, we wanted to do something meaningful that would make a difference both in our local community and the national dialogue,” said Swedish CEO Rod Hochman, M.D.

“Given the state of health care and the economy, this is a challenging time for everyone, and not just for physicians and health-care administrators. Business leaders are severely hindered by the rising cost of employee health plans, and even with new legislation, there will still be many individuals who will not have adequate access to health care. Everyone is affected by the health-care crisis, so it will take all of us working together at the local level to truly fix the problem,” said Dr. Hochman.

“With this event, our goal is to bring together leading thinkers in the field, policy makers, business leaders, clinicians and the educators who are responsible for training the health-care work force of the future to discuss the issues and learn from each other. We are very excited about the line-up and believe it will lead to provocative dialogue and ultimately help facilitate real solutions,” Dr. Hochman said.

The symposium will also feature a special appearance by ‘rap troubadour’ Baba Brinkman, who has written a special ‘rap’ about health care for this event. Brinkman is known for taking complicated topics and turning them into musical raps, such as ‘The Rap Canterbury Tales’ and ‘The Rap Guide to Evolution,’ which he originally created for a conference of evolutionary biologists in Birmingham, England. Brinkman has been featured in The New York Times and on MSNBC.

Symposium Logistics, Registration and More Information

The event will be held at Bell Harbor International Conference Center in Seattle, with the main conference starting at noon, Monday, Oct 11 and running through 5 p.m. Tuesday, Oct. 12. The content is primarily aimed at health-care leaders, business leaders, policy makers, community leaders and educators. A few seats are still available. The cost is $189 for non-physicians and $339 for physicians. Registration is available online via For more information, the complete Symposium agenda is available online at

Pre-Conference: Health Care in the Age of Social Media

Swedish is also hosting a pre-conference on Oct. 11 from 7:30-11:30 a.m. on the topic of Health Care in the Age of Social Media. The pre-conference speakers include some of the nation’s most active physicians in social media. They will discuss the importance of physician engagement online given the number of people seeking health-care information on the Web and creating virtual communities around health issues. The pre-conference will also include a discussion on the emergence of the ‘e-patient,’ the trend in people becoming more empowered about their health as a result of online information and communities. Separate registration is required for the pre-conference at

For More Information

To view archived video from the Symposium on Swedish's Ustream page, click here.

About Swedish

Established in 1910, Swedish has grown over the last 100 years to become the largest, most comprehensive non-profit health provider in the Greater Seattle area with 8,500 employees, 3,000-physicians and 1,200-volunteers. It is comprised of four hospital campuses – First Hill, Cherry Hill, Ballard and Edmonds – a freestanding emergency department and ambulatory care center in Issaquah, Swedish Visiting Nurse Services, and the Swedish Physician Division – a network of more than 40 primary-care and specialty clinics located throughout the Puget Sound area. In fall 2009, Swedish broke ground on a new medical office building and hospital in the Issaquah Highlands, as well as an emergency department and medical office building in Ballard. More recently, Swedish announced plans to open freestanding emergency department and ambulatory care center facilities in Mill Creek and Redmond. In addition to general medical and surgical care, Swedish is known as a regional referral center, providing specialized treatment in areas such as cardiovascular care, cancer care, neuroscience, orthopedics, high-risk obstetrics, pediatric specialties, organ transplantation and clinical research. For more information, visit and


Blog post currently doesn't have any comments.
Leave comment

 Security code