Swedish to Officially Change Name of Its Providence Campus to Cherry Hill May 1

Swedish to Officially Change Name of Its Providence Campus to Cherry Hill May 1

SEATTLE, March 5, 2007 – Swedish will officially change the name of its Providence campus (located at 500 17th Ave. in Seattle) to Cherry Hill on Tuesday, May 1, 2007.

Changing the name was part of the original agreement made with Providence Health & Services when Swedish acquired the campus in July 2000. Under the pact, starting May 1 Swedish will no longer use the Providence name for Swedish-owned operations.

"At the time, Providence allowed us to continue using the name, with the understanding that we would eventually rename the campus," said Richard Peterson, Swedish President and CEO. "Providence Health & Services is a separate and independent organization from Swedish and operates a large number of health-care facilities under the Providence name. Now that sufficient time has passed, we mutually agreed the time was right to make the change."

Swedish uses a neighborhood strategy for identifying its other medical center campuses, which reflect their geographic locations – including Ballard, First Hill and Issaquah.

In looking for an appropriate neighborhood name for the Providence campus, several were considered. A fair amount of research was done to identify the particular neighborhood and find its historical name. Other names were not specific enough, relative to the campus' location – an important factor, considering its proximity to the First Hill campus. Cherry Hill was selected as it is the historical name of the neighborhood shared by the campus.

Besides the name, the campus is undergoing significant changes with major reconstruction work as well as the establishment of both the Swedish Neuroscience Institute and the Swedish Heart and Vascular Institute. Through this and other work, the campus has become a leading employer in the area and a signature health-care facility for the region.

One thing that won't change is the commitment to caring for patients, regardless of their ability to pay, which is particularly evident in Cherry Hill's charity care specialty clinic (Mother Joseph Clinic) and the campus emergency room that is open to all. This holds true for all of Swedish's facilities.

To preserve and honor the Cherry Hill campus' heritage as the old Providence Seattle Medical Center, Swedish is working collaboratively with Providence Health & Services to create a permanent historical display to be installed on site by early 2008.

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Swedish is the largest, most comprehensive, nonprofit health provider in the Pacific Northwest. It is comprised of three hospital campuses – First Hill, Cherry Hill (formerly Providence) and Ballard – a new freestanding emergency room and specialty center in Issaquah, Swedish Home Care Services and Swedish Physicians – a network of 12 primary-care clinics. In addition to general medical and surgical care, Swedish is known as a regional referral center, providing specialized treatment in areas such as cardiac care, oncology, orthopedics, high-risk obstetrics, neurological care, sleep medicine, pediatrics, organ transplantation and clinical research. For more information, visit www.swedish.org

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